Digital systemsfor startups.Built with clarity.Digital Product Builder
Based between Europe and LATAM
ABOUT
NINANStudioisanindependentdigitalpracticeby Cesar Pumayalla—adigitalproductbuilderwithaMasterinInnovation&DesignManagement,combiningstrategicthinking,visualdesignandmodernwebdevelopmenttobuildproducts,systemsandworkflowsthatactuallyworkforstartupsandgrowingteams.
Design, code and ship.
- 01
Technology
Frontend systems built with Next.js, React and TypeScript.
- 02
Product
User flows, MVP thinking and structured execution.
- 03
Automation
AI-assisted workflows and operational efficiency.
- 04
Operations
Processes, coordination and systems that support growth.
SELECTED / WORK
Digital products, frontend interfaces, AI workflows and production websites.
CAPABILITIES
Where I bring the most value
I work best at the intersection of product, frontend, automation and business execution — especially for startups and growing digital teams.
I'm interested in roles and collaborations across product, business development, marketing technology, startup operations and frontend/product execution.
PROCESS
How I work
A clear workflow focused on structure, product thinking and practical delivery.
- 01
STEP 01
Context & goals
Understand the business problem, user need and operational context before defining the solution.
Business goalUser journeyOperational constraints - 02
STEP 02
Structure & strategy
Organize the information, workflow and execution path into a clear system.
Product structureWorkflow mapContent and interface hierarchy - 03
STEP 03
Build & implement
Translate the strategy into frontend interfaces, workflow logic or operational systems.
Frontend implementationAutomation logicQA and iteration - 04
STEP 04
Launch & improve
Deploy, validate and improve through focused iteration.
Deploy or handoffFeedback loopRefinement and next steps
Focus: useful systems, clear workflows and shipped results.